# Owned CRM

> Owned CRM builds custom CRM and automation systems that US home improvement contractors own outright: code and data included, no per-user fees, no renewal date. The system runs by conversation, so every action passes through one intelligence layer that sees the whole business. Built by a team with 35 years in the home improvement business. Every engagement starts with a paid software audit, credited in full against the build.

Owned CRM is a trading name of Memorable Green - Unipessoal Lda (Portugal, NIPC 518 951 618). Serves home improvement companies in the United States. Contact: service@ownedcrm.com. Book an audit: https://cal.com/memorablegreen/software-audit

## Who it is for

- Home improvement contractors with roughly 10 to 100 people: roofing, windows and doors, siding and exteriors, bath and kitchen, HVAC, plumbing, electrical, solar, gutters, painting, flooring, fencing and remodeling.
- Companies paying monthly, often per user, for separate tools (CRM, canvassing, e-signature, proposals, call tracking, marketing automation, job photos, accounting) that do not share data.

## What it does

- [Product overview](https://ownedcrm.com/#tour): conversational control of the business, pipeline and CRM, scheduling and dispatch, estimating, quotes and e-signature, property data enrichment (owner, year built, square footage, estimated value, owner-occupied) from an address, field sales and canvassing, reporting.
- [Automation](https://ownedcrm.com/#automation): confirmations, reminders, rep assignment, rep introductions, "on the way" notices, contract filing, install booking, change orders reaching the foreman, crew notices, review requests and commission calculation, with no office clicks.
- [Services](https://ownedcrm.com/#services): AI sales agent, instant lead response, follow-up, lead generation, reviews and reputation, ad spend audit, website connected to the CRM, SEO reporting, social media, video, call tracking, local listings, migration off rented software, texting compliance, security and backups, support, training.
- [Trades](https://ownedcrm.com/#trades): roofing, windows and doors, siding, bath and kitchen, HVAC, plumbing, electrical, solar.

## How it works

1. Audit: a paid one-hour working session that lists every tool the company rents, its yearly cost, and what should be automated. The fee is credited in full against a build.
2. Build: the system is built in phases around how the company sells and runs jobs, and customer history is migrated. The first phase can be live in weeks; one client was live in 18 days.
3. Own: the code and data transfer to the company, old subscriptions are canceled, and Owned CRM stays on for support and new features.

## Why Owned CRM

- Built by contractors, for contractors: the team has 35 years in the home improvement business, so job-site nuances (both decision-makers at the table, price floors and overrides, change orders mid-job, weather reschedules, split commissions, territories, permit and inspection days, deposits and financing) are designed in from the start.
- Expert-level guidance on how the process should run, and expert-level engineering to build it.

## Key facts

- Typical rent for a 25-person contractor running one tool per job: about USD 36,800 to 71,600 a year (vendors' published pricing, September 2026).
- Case study, Massachusetts windows and roofing company: was about to spend USD 27,000 on its CRM alone, plus a canvassing app, with no automation. Went from a blank page to daily use in 18 days, replaced 3 rented subscriptions with one owned system, saved about USD 60,000 in staff costs in the first phase, and the system paid for its own build before phase two.
- Case study, US lead generation company: was spending about USD 110,000 a year on software with almost none of the capability it needed; its monthly billing and reporting now run on a system built for it and owned by it.
- Pricing: each system is priced as a project after the audit. No per-user fees, no monthly license.

## FAQ

- [What is Owned CRM, who is it for, how it differs from rented CRMs, cost, timeline, support](https://ownedcrm.com/#faq)

## Optional

- [Privacy](https://ownedcrm.com/privacy)
- [Parent company: Memorable Green](https://memorablegreen.com)