Contractor CRM cost
What a contractor CRM costs to rent
Many contractors run the office on rented software: a CRM for the pipeline, a tool for follow-up texts and emails, something to connect the two, and now AI to pick up the phone. Each one bills every month, and the per-user parts grow with your crew.
Here is what that stack costs at each vendor's published price, for a company with 10 or 25 people in the CRM.
Prices last checked
| What you rent | 10 staff | 25 staff |
|---|---|---|
| CRM and sales pipeline | $0 (included in the follow-up row) to $1,000 | $0 (included in the follow-up row) to $2,500 |
| Email and text follow-up | $136 to $800 | $136 to $800 |
| Automations that connect your tools | $50 to $69 | $50 to $69 |
| AI that answers your phone | $105 to $210 | $105 to $210 |
| AI that answers your website chat | $582 (one vendor checked; not counted in the low total) | $582 (one vendor checked; not counted in the low total) |
| Every month | $291 to $2,661 | $291 to $4,161 |
| Every year | $3,492 to $31,932 | $3,492 to $49,932 |
Required onboarding on the higher-priced path, one time: $4,500. Connecting the separate tools to each other is extra and is priced by whoever you hire.
The low total leaves out AI that answers your website chat, because we could not confirm a lower-priced option at the volume assumed.
Some figures for automations that connect your tools and AI that answers your phone are the vendor's lowest usage tier, so heavier use costs more.
Where these prices come from
List prices opened on each vendor's own pricing page on October 2, 2026. Monthly billing where the vendor shows it, except n8n and Intercom, which are shown at the annual-billing price, so paying monthly may cost more. Assumes 10 or 25 staff on the CRM; 3,000 text messages, 1,500 AI phone minutes and 500 AI chat outcomes billed a month (Intercom bills per outcome, so fewer billed outcomes cost less).
| Vendor | Plan | Published price | Source |
|---|---|---|---|
| GoHighLevel | Starter | $97 a month | gohighlevel.com |
| HubSpot | Sales Hub Professional | $100 per seat a month, billed monthly | hubspot.com |
| Twilio | US text messages | $0.0083 per message plus carrier fee, $1.15 a month per number | twilio.com |
| HubSpot | Marketing Hub Professional | $800 a month, billed monthly | hubspot.com |
| n8n | Pro | $50 a month billed annually | n8n.io |
| Zapier | Team | from $69 a month at the lowest task tier | zapier.com |
| Retell AI | Pay as you go | from $0.07 a minute | retellai.com |
| Bland | Start | $0.14 a minute, no platform fee | bland.ai |
| Intercom | Fin AI agent plus 3 Essential seats | $0.99 per outcome, $29 per seat a month billed annually | intercom.com |
| HubSpot | Required Marketing Hub Professional onboarding | $3,000, one time | hubspot.com |
| HubSpot | Required Sales Hub Professional onboarding | $1,500, one time | hubspot.com |
Product names are trademarks of their owners. We are not affiliated with or endorsed by any of them.
Sources for the yearly figure on our home page
Each monthly range below was opened on the vendor's own pricing page on October 2, 2026, then added up and multiplied by twelve. Cheaper products exist in several categories; these are the named products we priced.
| Tool | Monthly | Products and plans | Source |
|---|---|---|---|
| CRM and job management, 10 to 25 users | $460 to $2,500 | Jobber Grow at 10 users ($199 a month plus $29 per added user) to HubSpot Sales Hub Professional at 25 users ($100 per seat) | getjobber.com hubspot.com |
| Door-to-door canvassing, 15 reps | $885 to $1,125 | SalesRabbit Team ($59 per user) to Pro ($75 per user), billed monthly | salesrabbit.com |
| Job photos, 25 users | $759 to $837 | CompanyCam Core to Scale, billed annually, $29 per added user | companycam.com |
| E-signature, 10 office users | $300 to $450 | DocuSign Standard ($30 per user a month) to Business Pro ($45 per user a month), annual plan, US price | ecom.docusign.com |
| Marketing automation, one account | $97 to $297 | GoHighLevel Starter to Unlimited | gohighlevel.com |
| Measurements and proposals, 20 reports a month | $380 to $655 | Roofr at $19 per report to EagleView small construction reports | roofr.com eagleview.com |
| Call tracking, one account | $50 to $195 | CallRail plans, before usage | callrail.com |
| Accounting, one company | $140 to $340 | QuickBooks Online Plus to Advanced, list price | quickbooks.intuit.com |
How Owned CRM is priced
Owned CRM is built once for your company and priced as a project after the audit, because no two contractors run the same way. You pay once and keep it for good, with the source code and all your data, on accounts in your own name. There are no per-user fees as your crew grows. Your system runs on hosting, database and texting accounts in your own name, which bill you directly at their own usage rates, as texting does in the table above.
The AI features, like answering the phone or running the office by text, are an optional monthly service. The system keeps working without them. If you add our AI features, they are a monthly service too, so compare them with the two AI rows above.
Find out what your company pays today
The audit lists the tools you rent now and what they cost you.